Juniper: Mobile Payments for Physical Goods to Top $170 Billion by 2015
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If the projection manifests, it will represent a three-fold increase over the $60 billion forecast for this year.
Juniper Research found that initial growth had been fueled by a dramatic upsurge in retail apps in the wake of the consumer smartphone explosion. However, there was an increasing industry awareness of the need to enable an integrated shopping experience within the wider context of a fast expanding eCommerce market, thus enabling seamless access to retail sites across multiple devices.
According to senior analyst David Snow, the estimate speaks to the growing importance of the mobile payments channel.
“Our research for this report underlined the importance of mobile as an extra channel to market, but Juniper believes that mobile campaigns must be tightly linked to print, online and store based campaigns to ensure consistency of customer experience,” Snow says. “Increasingly people will browse on one device such as a PC and then buy from another such as a smartphone.”
However, the Juniper report also advises that vendors need to innovate unceasingly as the market develops and becomes more competitive.
The full report can be reached at JuniperResearch.com.
Millennial Media Becomes Founding Sponsor of New MMA Flagship Event
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Millennial Media has stepped up to serve as the founding sponsor of the event – The MMA Mobile Conference and Expo – which will take place from October 2-3, 2012.
According to the official announcement from Millennial Media and the MMA, the Conference and Expo “will bring together leading thinkers in the mobile industry, and the Expo will feature a Global Mobile Pavilion.”
“As the single most important emerging channel, mobile needs to take its rightful place as a key player during Advertising Week,” said Mobile Marketing Association CEO Greg Stuart. “Marketers broadly understand why mobile is critically important, but as the channel and the media landscape swiftly evolve, they need to know how mobile can specifically work for them. With this conference, we will explore how best to make use of mobile to achieve marketing goals.”
“It is becoming increasingly clear that mobile will permanently define the leading edge of the digital advertising business. Launching a compelling, mobile-only event at Advertising Week will be a great opportunity for the industry to come together and discuss the future of the digital medium,” adds Paul Palmieri, President and CEO of Millennial Media and Global Vice Chairman of the MMA. “We’re proud to be the founding sponsor of this groundbreaking conference and expo, and looking forward to bringing together some of the leading minds in the space.”
If you’re looking for more details about this exciting event, you’ll have to sit tight for the time being. Additional information about the MMA Mobile Conference and Expo for Advertising Week 9, will be released in the coming months.